Harold Mintz on the Past, Present, and Future of CinemaScore

This week on The Bulwark Goes to Hollywood, Sonny is very excited to have the president of CinemaScore, Harold Mintz, on the show. CinemaScore is the fantastically useful company that polls opening weekend moviegoers for their grades on new releases, and it’s a more accurate and unbiased measure of audience opinion than just about any other easily available metric.