Rich Thau

Rich Thau is the president of the research firm Engagious, which specializes in message testing and message refinement for trade associations and advocacy groups. He is also the moderator of the Swing Voter Project, conducted in partnership with Schlesinger Group.

Articles by Rich Thau (page 1)

April 25, 2023 5:30 am

Swing Voters: Still Not Into the Anti-Woke Stuff

Maybe don’t bet the house on convincing swing-voters that CRT and trans stuff are the most important issues in the…

Rich Thau

January 26, 2023 5:30 am

Is Attacking ‘Wokeness’ Ron DeSantis’s Superpower—Or His Kryptonite?

It turns out that swing voters are kind of meh about the War on Woke.

Rich Thau

October 28, 2022 5:29 am

Everyone Agrees Democracy Is in Danger. No One Agrees Why.

It’s democracy vs. gas prices.

Rich Thau

February 17, 2022 5:32 am

These Are the Issues Swing Voters Care About (And the Ones They Don’t)

Hint: It’s not what they talk about on cable news.

Rich Thau

January 26, 2022 5:15 am

Swing Voters Don’t See the Same Democracy Crisis You See

What democracy crisis?

Rich Thau

October 18, 2021 5:42 am

Biden’s Child Tax Credit May Not Be As Popular As Democrats Hoped

What if giving tax relief to parents is actually an electoral liability for Democrats?

Rich Thau

August 26, 2021 7:00 am

It’s the End of the World As We Know It—And They Feel Fine

What do Trump-Biden voters think about climate change? Not much.

Rich Thau

June 21, 2021 5:24 am

Dems Can’t Run Against the Big Lie in 2022

Trump-Biden voters don't really care about how Republicans keep lying about the 2020 election.

Rich Thau

April 19, 2021 5:40 am

Are Swing Voters Worried About Cancel Culture?

A conversation with Trump-to-Biden voters about cancel culture.

Rich Thau

March 23, 2021 5:35 am

This Is What Trump-Biden Voters Think About the Republican Party

Spoiler: It’s not very nice.

Rich Thau